What is Visionarium?
Visionarium is a unique exhibition center that combines retail sales and direct promotion for Italian companies. It offers the opportunity to sell products by bypassing the entire traditional supply chain of agencies, importers, distributors, and wholesalers. This innovative model allows producers to significantly increase their profit margins and benefit from a dedicated showroom, ideal for presenting products to companies and professionals interested in new collaborations.
The spaces at Visionarium are rented directly by the producers, who retain full ownership of the exhibited products. The product categories are entirely Made in Italy and range from fashion to food, beverages and spirits, to art, music, and any other handcrafted product designed and manufactured in Italy.
How it works
Once selected, the supplier will be able to rent space within Visionarium and ship their products directly to themselves at the Visionarium premises at their own expense. To start the collaboration, the manufacturer will need to provide two price lists: one for retail sales and one for wholesale sales. Both price lists will be general in nature, as they will be agreed upon later based on a thorough analysis of the products, considering that the American market is more expensive than the Italian one.
Visionarium si occuperà di caricare i prodotti nel sistema informatico e di disporli negli spazi espositivi più adatti. Nel caso di prodotti alimentari o alcolici, il produttore dovrà inviare una piccola fornitura iniziale per consentire una valutazione preliminare del prodotto.
What does Visionarium do?
Visionarium handles all commercial and marketing management to promote the products displayed in the store. This means that the producer will not have to bear any additional costs for employees, utilities, taxes, administrative management, warehousing, marketing, or advertising.
Furthermore, Visionarium is available to organize:
- Exclusive and group events.
- Promotional activities outside the store.
- Social media promotional campaigns.
- Press office services, upon specific request from the company.
Our goal is to guarantee comprehensive and personalized promotion to maximize the visibility and success of Made in Italy products.
